SalesCU Honored as a Top 10 Sales Training Company by Manage HR Magazine for the Second Year in a Row

Transforming Credit Union Sales Culture and Empowering Sustainable Growth

Salt Lake City, Utah –September 3. 2024 – SalesCU, a leader in credit union-specific sales training and consulting, is proud to announce its recognition as one of the Top 10 Sales Training Companies of 2024 by Manage HR Magazine. This prestigious accolade marks the second consecutive year SalesCU has received this honor, highlighting its unwavering commitment to transforming credit union sales cultures across the country.


As credit unions continue to face economic challenges and declining loan profitability, the need for diversified revenue streams through non-interest products like insurance, investment services, and wealth management has never been greater. However, the ability to effectively sell these products often hinges on specialized training that many credit unions struggle to develop internally. SalesCU addresses this critical need with customized training solutions designed exclusively for credit unions.

"Our goal at SalesCU is to equip credit unions with the tools and knowledge they need to foster a proactive sales culture that aligns with their member-focused values," said Nick Brown, President of SalesCU. "Receiving this award for the second year in a row is a testament to our dedication to helping credit unions thrive in today’s competitive landscape."

SalesCU’s comprehensive offerings include online sales training, onsite workshops, and strategic sales leadership coaching. One of its flagship services, the ‘Train the Trainer’ program, empowers credit unions to internally train their teams using certified instructors who are deeply familiar with their organization’s culture and operational needs. This approach not only reduces training costs but also ensures that the content is tailored to meet specific member demographics and business goals.

The success of SalesCU’s training programs is exemplified through its work with institutions like Rogue Credit Union and Bellwether Community Credit Union. By implementing SalesCU’s training frameworks, these credit unions have achieved significant improvements in member engagement, employee confidence, and overall sales performance, driving sustainable growth and enhancing member satisfaction.

"Credit unions are recognizing the need for credit union-specific sales training but often lack the internal capabilities to develop it," said Tasha Sylvester, Marketing Manager at SalesCU. "Our ready-made programs and ‘Train the Trainer’ certifications provide them with the resources to develop a robust sales culture without the need for extensive internal resources."

SalesCU’s impact extends beyond individual credit unions partnering with 15 credit union leagues and associations, offering a strategic framework that helps the entire credit union industry address evolving member expectations and economic challenges. Through its targeted training programs, SalesCU is driving long-term sustainability and growth for credit unions nationwide.

For more information about SalesCU and its award-winning sales training programs, visit salescu.com.

Read the article by Manage HR Magazine here: https://www.managehrmagazine.com/salescu

About SalesCU
SalesCU specializes in transforming credit union sales cultures through online training, onsite workshops, and leadership coaching. With a focus on member engagement and product sales, SalesCU’s programs are designed specifically for credit unions, helping them achieve sustainable growth and operational efficiency.


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