TCU Appoints Norm Buchanan SVP, Strategic Business Transformation

South Bend, IN – Teachers Credit Union (TCU), is pleased to announce that Norm Buchanan has been appointed to the newly created role of Senior Vice President – Strategic Business Transformation. Buchanan assumed his new position on March 27.

As SVP, Strategic Business Transformation, Buchanan will lead the design and development of management systems and support TCU’s overall business cadence and operating rhythm. This includes operational and administrative support of the Board and leadership team, driving execution of strategic change initiatives, supporting leadership in the development and execution of strategy, and cultivating new skills and ways of working across the organization.

Prior to coming to TCU, Buchanan spent eight years at Alliant Credit Union where as VP, Chief Product + Experience Officer, he led member experience design, deposit product strategy, project and program management, and retirement and investment services. Before Alliant, he held a series of increasingly responsible leadership positions at Sears Holdings Corp., including several divisional vice president roles.

“We’re eager to welcome Norm to his new role with TCU,” said Jason M. Osterhage, president & CEO of TCU. “Norm has acquired an impressive amount of experience throughout his career in a broad range of operations, process improvement, and customer experience leadership roles. I am confident that he will quickly prove to be an asset for TCU, and we are looking forward to the impact he’ll have in refining our credit union’s operating model.”

Buchanan is an Indiana native and grew up in West Lafayette. He has extensive training and certifications in program management, change leadership, process transformation, human-centered design, and agile project management. Buchanan earned a bachelor’s degree in industrial engineering and a master’s degree in business administration from Purdue University.

Teachers Credit Union (TCU) is Indiana’s largest Credit Union with nearly $5 billion in assets, over 50 branches throughout Indiana and southwest Michigan, and more than 300,000 members. TCU offers traditional financial services including checking, savings, mortgages, and credit cards, as well as non-traditional services such as investments. Since its founding in 1931, TCU has focused on making a positive impact on its members and the community. For more information about TCU, visit

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