Creating Genuine Relationships with Members
As many credit union executives know, communication is a crucial aspect of building long-standing relationships with members. Credit unions need to use each channel and communication touchpoint effectively to convey important messages or educate members about new products and services. These communications can even offer tailored member services to specific groups of members related to their financial wellness, age or preferences.
In order to build better relationships through member communications, credit unions should attempt to strike the right balance between overcommunication and radio silence. Many times, consumers today are overwhelmed with information and dislike another source of “spam;” yet, regular ch...