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Debunking Common Myths in Digital Advertising

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BY SCOTT WILSON

If your credit union’s aim for 2017 is capturing a greater customer base, then you can’t afford to have a weak digital presence. Some digital marketing strategies, however, are more effective than others. Keep reading to uncover three of the top pillars to success.

Many companies are recognizing the importance of having a strong digital presence. Gone are the days when customers would rely on their phonebooks to pinpoint companies. Today, customers are finding companies namely through search engines, social media sites, word-of-mouth recommendations and customer reviews.

This isn’t exactly ‘new’ news anymore either.  Many companies I work with in fact are already running paid advertising campaigns and managing social media sites. Some have even dabbled in search engine optimization.

There are many pillars to creating a strong digital presence, including:

–          Website

–          Earned Social Media

–          Paid Social Media

–          Search Engine Optimization (SEO)

–          Search Engine Marketing (SEM)

–          Google My Business (formerly Google Places)

–          YouTube

Today, we’ll examine the pros, cons and common myths associated with the three pillars (SEO, SEM and Google My Business) that are essential to capturing new customers for your credit union.

This content is for CU BUSINESS eMagazine , Special Deal: 2 websites , and NEW! The Leadership Team Builder Group Subscription members only.
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