By Rick Griffin
San Diego County Credit Union® (SDCCU®), San Diego’s largest locally-owned financial institution, has been the title sponsor of the San Diego County Credit Union Poinsettia Bowl for the past nine years. As the only credit union in the country to sponsor a college bowl game, SDCCU explains why they do it.
“For us, the answer is simple. It’s an absolute win-win for our organization, members and community, but it also benefits the entire credit union industry. By showcasing CUs on a national playing field we remind viewers that we exist to serve the financial needs of all Americans,” said Teresa Halleck, SDCCU president and CEO. “With every mention of the bowl game, credit union customers across the country are reminded that credit unions contribute to our lives and communities in tangible ways.”