CU CONTENT: Apple’s 2015 State of the User



What are your members going to be doing next year? If anyone has a crystal ball into consumers’ habits, it is Apple. These takeaways from the company’s 2015 State of the User address could be the difference between drawing your members closer and alienating them in 2016.

Aside from the Super Bowl and presidential elections, no event dominates American conversations like Apple product announcements. Monday’s address by CEO Tim Cook at Apple’s Worldwide Developer Conference was no exception, with millions watching online, following along on social media and discussing it endlessly over office water coolers – real and virtual.
No one has better insights about American consumers than Apple, and they’ve consistently told us what we want before we’ve known we wanted it. Apple keynotes are a way to find out what Americans will be doing next year. This year, Apple announced only a few small changes, but they could be the way Apple gets between you and your members.
What they announced:
• Apple Music, a new music-streaming service
• Expanded Siri, Apple Pay and Notes
• OS X 10.11 – El Capitan
• Search tickets, weather and events using native language
• Replacement of Passbook with Wallet and Newsstand with News
• More home automation
What it means for your business:

This content is for CU BUSINESS eMagazine , Special Deal: 2 websites , and NEW! The Leadership Team Builder Group Subscription members only.
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