Critical to Hispanic Membership Growth

Date:

By Anna Pena

Screen Shot 2014-11-18 at 3.38.18 PMWhether your credit union has served Hispanic members for years or is just getting introduced to this influential community, you have a reason to celebrate. By investing in service to the largest, fastest-growing, youngest and most underserved population in the U.S., your cooperative truly is walking the walk.

For many credit unions, National Hispanic Heritage Month provides the perfect backdrop for honoring their dedication to the “people helping people” philosophy. Running from September 15 to October 15, the 30-day celebration is an ideal time to get face-to-face with their Hispanic members and prospects.

But what happens after the month-long celebration concludes? It certainly takes longer than 30 days to establish trust—a critical component to any consumer’s relationship with his or her financial institution. How are those credit unions that successfully honor the cultures of Latin America during the holiday able to keep the momentum going?

What follows are three ways credit unions can turn traditional Hispanic Heritage month events into ongoing activities to demonstrate a cooperative’s commitment to the community.

Host an Open House

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