BY TIM O’HARA
Content is King! And, in this issue of Credit Union BUSINESS we offer you terrific content from some leading financial services experts! It’s truly a well represented lineup of helpful editorial articles designed to help you run your credit unions – from CEO, to CFO, CLO, CMO, CIO, Compliance, Training, and Branching!
About five years ago, my friend, and editor-in-chief at the time, Marc Bringman, and I decided to alter the direction of CUB’s editorial content from general business topics to specific credit union operational columns. We sorted the mix so that each member of the management team would have something specific to learn from in each issue. And, this issue is especially illustrative of that decision. It was a good decision!
This issue features one of my favorite CUB contributors, Rex Johnson, founder and boss at Lending Solutions, and writing the column with the same name. I’m sure that many would agree that lending is the engine that keeps the credit union moving forward, and Rex really puts a human face on it by giving solid examples of real people with real problems seeking real solutions! Rex suggests some very real ways to help your member increase their credit score, and thereby increase your lending results. The Lending Solutions article begins on page 41.
If lending is the engine the propels the CU, then it goes to show that the marketing function is the gas tank! You need to attract new members in the door while retaining your member base and selling them your products. Member relationships and member engagement are the topics of this month’s Marketing Matters column, and the debut of Eva LaMere, the president of Austin & Williams, a highly successful marketing agency in Long Island, NY. “A&W” works with credit unions and community banks throughout the country.
Beginning on page 29, Eva gives us seven specific strategies that have worked for some large and small credit union clients. Please share them with our marketing department!