CEO VELOCITY: Rod Staatz – Leading Maryland’s SECU into the Digital Revolution




This month’s CEO spotlight shines on Rod Staatz, chief executive officer of Maryland’s largest credit union, SECU. This “Most Admired CEO” recipient sits down with “CU Business” to discuss value alignment, the credit union’s future,Millennial engagement and community involvement. In the process, he reveals the secret to SECU’s four-point winning strategy.


One of the most rewarding aspects of my executive coaching and consulting business is meeting so many outstanding credit union CEOs across the country. This month was no exception, as I had the opportunity to discuss leadership and strategy with Rod Staatz, CEO of SECU in Maryland.


SECU is Maryland’s largest credit union, with 22 branches throughout the state and an asset size of $2.8 billion. Rod has led SECU for 12 years and recently received the “2015 Most Admired CEO Award” from the Maryland Daily Record.

Recipients of that award are chosen based on their commitment to their businesses, employees and communities. Since these attributes closely follow my “3 Cs” of capital, culture and community, I was eager to speak with Rod.

Our discussion touched upon SECU’s strategy, keeping a credit union aligned around its values, the future of the credit union movement, Millennials and community involvement.

CEO of the Year

While noting that being named Maryland’s “Most Admired CEO” was quite an honor, Rod quickly pointed out that his senior team and staff are outstanding and vital to his success. Whenever I hear comments like that, my mind immediately goes to organizational alignment, meaning the level of focus an organization has around clearly defined objectives. Such concentration is one of the primary jobs of every CEO. Credit unions without alignment and focus are average or go out of business, so tight alignment around core values, vision and strategy is a must to have any success at all.

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