Category Archives: TRAINING

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Our Brand is…

BY KENNETH C. BATOR Like most people I hate going to the dentist. Regardless I go every six months because I don’t like the alternative…...

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A Dual Purpose for Strategic Planning

BY KENNETH C. BATOR We’re past the unofficial end of summer – Labor Day Weekend. This time also marks the beginning of two more important…...

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Experience Trumps Service

BY KEN BATOR An insider’s glance into the recent Southern California Credit Union Alliance conference reveals an important takeaway for credit unions. Providing good service…...

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A New Napkin: The Strategic Map

BY KEN C. BATOR When devising a strategic plan, does your credit union opt for the impromptu napkin route or the multi-paged written binder. Neither…...

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This Is Your Time!

BY KENNETH C. BATOR What does the Miracle on Ice 1980 U.S. Olympic Hockey Team have to do with the present state of the credit…...

Those Darn Millennials

BY KENNETH C. BATOR When it comes to capturing the business of the Millennial crowd, credit unions may feel as though they’re darned if they…...

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The Batting Order of Brand Associations

BY KENNETH C. BATOR Baseball season is coming. It’s right around the corner. The sound of the ball off the bat, the smell of fresh…...

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REACH for More in 2017

BY KENNETH C. BATOR “Do you run a credit union that just so happens to be in business? Or do you run a business that offers…...

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What’s in a Name?

BY KENNETH C. BATOR Is your credit union contemplating a name change? Such a decision shouldn’t be undertaken lightly, but it can be the right one…...