It was 2010. America was just coming out of the Great Recession. The credit union outbound sales team I was leading had just doubled its…
Posts published in “Sales & Marketing”
Last month we published the first ten myths of this “Twenty Credit Union Sales Myths Debunked” series. *** I received some great reviews of the…
As I travel the country to provide training to salespeople and their leaders, I encounter many myths about selling. While some are quite funny and…
If you have ever received sales training you are probably very familiar with the saying, “Features Tell – Benefits Sell”. In fact, it’s likely the…
Many Bank and Credit Union Sales Cultures Could Use a Makeover Have you noticed customers and members aren’t responding like they used to and more…
Do you remember the movie, The Abyss? This James Cameron thriller takes place in one of the deepest parts of the ocean, on the edge…
It was 2002 and I was approaching the second anniversary for my very first credit union position. I had recently been promoted to…
BY SCOTT WILSON If your credit union’s aim for 2017 is capturing a greater customer base, then you can’t afford to have a weak digital…
BY BETH WHEELER When it comes to gaining a competitive edge, the most successful credit unions know how to think outside the box. One way…
CFO CURRENCY : By Jason Haley What stands to happen with interest rates in 2015? What are the Federal Open Market Committee’s thoughts on the issue? A financial advisory…
BY BRAD ROTEMAN I recently read an article bemoaning the lack of sales culture among credit unions. The article talked about the emphasis in credit…