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Sales & Marketing

Avoiding the Sales Objection’s Abyss

Do you remember the movie, The Abyss? This James Cameron thriller takes place in one of the deepest parts of the ocean, on the...

You Need All 3 to Transform Your Sales Results

    It was 2002 and I was approaching the second anniversary for my very first credit union position.  I had recently been promoted to head...

Debunking Common Myths in Digital Advertising

BY SCOTT WILSON If your credit union’s aim for 2017 is capturing a greater customer base, then you can’t afford to have a weak digital...

CAR SALES : A Perfect Partnership

BY BETH WHEELER When it comes to gaining a competitive edge, the most successful credit unions know how to think outside the box. One way...

The New Year and Interest Rates

CFO CURRENCY : By Jason Haley What stands to happen with interest rates in 2015? What  are the Federal Open Market Committee’s thoughts on the issue? A financial advisory...

The 9 P’s of Professional Service and Sales

BY BRAD ROTEMAN I recently read an article bemoaning the lack of sales culture among credit unions. The article talked about the emphasis in credit...