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Posts published in “Sales & Marketing”

20 Credit Union Sales Myths Debunked Part 2

Last month we published the first ten myths of this “Twenty Credit Union Sales Myths Debunked” series. *** I received some great reviews of the…

20 CU Sales Myths Debunked {Part 1}.

As I travel the country to provide training to salespeople and their leaders, I encounter many myths about selling. While some are quite funny and…

Members Really Don’t Care About the Features

If you have ever received sales training you are probably very familiar with the saying, “Features Tell – Benefits Sell”. In fact, it’s likely the…

Avoiding the Sales Objection’s Abyss

Do you remember the movie, The Abyss? This James Cameron thriller takes place in one of the deepest parts of the ocean, on the edge…

The New Year and Interest Rates

CFO CURRENCY : By Jason Haley What stands to happen with interest rates in 2015? What  are the Federal Open Market Committee’s thoughts on the issue? A financial advisory…

The 9 P’s of Professional Service and Sales

BY BRAD ROTEMAN I recently read an article bemoaning the lack of sales culture among credit unions. The article talked about the emphasis in credit…

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