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Member Engagement

PSCU to Partner with Welcome Technologies and MRV Banks, Bringing Credit Card Program to Underserved Immigrant Communities

St. Petersburg, Fla.— (Dec.16, 2020) —PSCU, the nation’s premier payments credit union service organization (CUSO), today announced thatWelcome Technologies has selected the CUSO to provide processing...

What Do Borrowers Really Want? Why Interest Rates Are No Longer Enough

Loans are a basic part of life – they help consumers pay for cars, vacations and home renovations, among other big purchases – but they’re getting...

Covid19 or the Next Crisis- Is Your Call Center Prepared?

How to Support Members and Call Center Staff Simultaneously "The contact center is critical now because of the high emotional state people are in. It's...

Creating a Better Member Experience in Credit Unions

Credit unions are unique, because by definition, they are by and for their members. They have always prioritized providing an exceptional service and building...

Take Action to Strengthen Your Member Relationships in Midst of Crisis

Suddenly, every day seems to provide less certainty of the future. Our communities, our country and our world are drawn together in purpose and...

Five Things Every Credit Union Should Consider When Using AI-Powered Bots and Live Engagement to Create the Ideal Member Experience

Digitization and mobile banking continue to expand and alter the traditional branch-based model for credit unions. AI-powered BOTs are transforming online customer interactions for...

Maturation in Member Experience: Gauging Whether You Meet Your Members’ Expectations in Today’s Age of Experience

Financial institutions used to compete on product. Today we compete on customer experience, but what began as a digital arms race to deploy seamless...

Creating Genuine Relationships with Members

As many credit union executives know, communication is a crucial aspect of building long-standing relationships with members. Credit unions need to use each channel...

Five Must Dos to Get Members for Life

Credit unions are on the rise. More people all over the country are recognizing the benefits of using the services they provide. However, keeping...