spot_img
HomeMarketing

Marketing

Dynamic Inbound Call Tracking – An Essential Tool with the Growth of Mobile

BY EVE LAMERE What if your credit union had a way not only to determine where its inbound call leads were originating from but also...

Online Reputation Management – Six Things Every Credit Union Should Know

BY EVA LAMERE What members are saying about your credit union online could have long-reaching consequences for your reputation. In fact, Internet reviews are increasingly...

Seven Tips for Effective Member Engagement

BY EVA LAMERE Is your credit union getting the most out of its member relationships? Keeping members engaged is the most surefire way of cultivating...

Hispanic Small Business Owners Go Digital for Advice

BY MIRIAM DE DIOS Is your credit union overlooking a goldmine of a financial opportunity? If you’re not catering your strategies to attract Hispanic small...

MEMBERS Development Company: Collaboration in Action

BY JEFF KLINE Still thinking of other credit unions as the competition? In terms of value addition, there may actually be strength in collaborative numbers....

NEFCU Gambles on Non-Traditional Approach to Advertising – and Wins

BY KELLY DURCAN Sometimes the best approach to advertising isn’t building your credit union up in the eyes of viewers. Rather, it is tearing the...

Next-Generation Marketing Automation, Onboarding and Cross- Selling Help CUs Drive Loan Growth The Art of the New Deal in Automated/ Integrated Marketing, Propensity to...

BY KEN BURNS Is your credit union doing enough to stay relevant with members, both prospective and current? It’s all about an integrated marketing program....

MARKETING MATTERS: The Value of Fostering Loyalty

BY ELIZABETH ROWE With so many rewards programs for consumers to choose from, credit unions are facing a new conundrum. How can your CU...

CU REBRANDING: Rebranding: An Eight-Step Strategy

BY LISA LIEBMAN AND JENNIFER FORGÉT Take a step-by-step walk through the strategies one credit union recently employed to rebrand itself to reflect its modern...