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Meeting Your Member’s Expectations – Being a Credit Union in the Expectation Economy

BY AARON GREGERSON Meeting the demands of financial consumers has become increasingly difficult over the past two decades or so. Technology and the evolution of...

Segmenting Your Remarketing Strategy

BY AARON GREGERSON By: Aaron Gregerson, Chief Digital Officer, MarketMatch If you were to ask an internet-savvy consumer directly, you might get the impression that remarketing...

The $100 Million in Loans Milestone – Lending Success for Montgomery County Employees Federal Credit Union

BY AARON GREGERSON In recent years, the credit union industry has seen its share of ups and downs, and Montgomery County Employees Federal Credit Union...

Themed Branches to Target Millennials

BY ERIC GAGLIANO Credit unions NEED Millennials. But, Millennials don’t trust or really care about banking. And, as credit unions, our best advantage is our...

Four Digital Marketing Trends to Watch in 2018

BY TIFFANY MCEACHERN What is digital marketing? Digital marketing is an overarching term for all things related to online marketing, including everything from SEO to...

What Beer or Wine Does Your Credit Union Marketing Bring to the Party?

BY ERIC GAGLIANO What can credit unions and the craft beer and fine wine industries possibly have in common? As it turns out, a lot – ...

Marketing Analytics: New Tools to Keep Pace with Evolving Member Needs

BY MATTHEW LORD Cultivating an analytical marketing mindset and understanding what tools you need to put it to work can propel your credit union’s marketing...

Digital Is the New Traditional

BY AARON GREGERSON Developing campaign and media strategies can be confusing for credit unions. Where do you get started? Smart CUs begin with digital. Keep...

A Crisis Is a Terrible Thing to Waste

BY DWAYNE SPRADLIN If a lack of innovation isn’t already hurting your credit union, it won’t be long before it is. In fact, remaining technologically...