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Prioritizing Your Credit Union – What Goes Into Your Business Impact Analysis

Everything competes for your time and resources. This competition includes personnel issues, setting interest rates, deciding on expansion with a new branch, getting ready...

Digital Communication Sweeps SCCU

By Sharon Sweda Ask marketing professionals the value of company newsletters and the response is a cautious affirmative. Momentary hesitation or lack of enthusiasm stems...

On Results – Analyzing Two Forms of Loan Acquisition Campaigns

By Tony Rizzo Annual planning season is upon us. It is time for marketing professionals to present their plans for loan growth during 2013. One...

On Results – What Works Best? Three Marketing Tests

By Tony Rizzo Each month, we produce hundreds of direct marketing campaigns. Some with letters, some with postcards, some with emails, some with incentives and...

`KISS’ Your Credit Card Portfolio – The Credit Card Portfolio Vultures are Back!

By: Ondine Irving I cringe when credit unions seek to rid themselves of their credit card program, whether through a bank or credit card processor,...

On Results – How To Execute The Right Market Analysis To Achieve Your Strategic Goals

By Tony Rizzo As summer winds down, most of us are turning our attention to strategic planning for 2013. For some, this will mean looking...

Incentive Compensation: If You Build It Right, Results Will Come

By Adam Zelinsky  Every credit union has goals, objectives, a vision for where it wants to go and how it will best serve the needs...

The real marketing challenge

By Tony Rizzo I recently had a conversation with two people at the same credit union. One, the marketing director. The other, the CEO. It...

Lake Michigan CU Successfully Engages Members––on Facebook

By Laura Enock Among the first credit unions to embrace social media as part of member communications, Lake Michigan Credit union has been actively involved...