Category Archives: Marketing

Digital Is the New Traditional

BY AARON GREGERSON Developing campaign and media strategies can be confusing for credit unions. Where do you get started? Smart CUs begin with digital. Keep…...

A Crisis Is a Terrible Thing to Waste

BY DWAYNE SPRADLIN If a lack of innovation isn’t already hurting your credit union, it won’t be long before it is. In fact, remaining technologically…...

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“Branding the Credit Union Difference” Op-ed

BY DOUGLAS AGUIAR Conveying the “credit union difference” helps credit unions stand apart from other financial institutions. But the message often gets lost in translation…....

marketing-matters

Making Noise with a “Silent” Ad Campaign

BY EVA LAMERE Rebranding a local community credit union is not something to take lightly. Shifting the public to a totally new image can be more complicated…...

Integrating ROI into Everyday Marketing

BY BRUCE A. CLAPP Return on investment (ROI) isn’t something your credit union examines willy nilly. Ideally, it should be used every single day. For…...