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Posts published in “Marketing”

Digital Is the New Traditional

BY AARON GREGERSON Developing campaign and media strategies can be confusing for credit unions. Where do you get started? Smart CUs begin with digital. Keep…

A Crisis Is a Terrible Thing to Waste

BY DWAYNE SPRADLIN If a lack of innovation isn’t already hurting your credit union, it won’t be long before it is. In fact, remaining technologically…

Integrating ROI into Everyday Marketing

BY BRUCE A. CLAPP Return on investment (ROI) isn’t something your credit union examines willy nilly. Ideally, it should be used every single day. For…

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