Category Archives: Marketing

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“Branding the Credit Union Difference” Op-ed

BY DOUGLAS AGUIAR Conveying the “credit union difference” helps credit unions stand apart from other financial institutions. But the message often gets lost in translation…....

marketing-matters

Making Noise with a “Silent” Ad Campaign

BY EVA LAMERE Rebranding a local community credit union is not something to take lightly. Shifting the public to a totally new image can be more complicated…...

Integrating ROI into Everyday Marketing

BY BRUCE A. CLAPP Return on investment (ROI) isn’t something your credit union examines willy nilly. Ideally, it should be used every single day. For…...

MM1

Seven Tips for Effective Member Engagement

BY EVA LAMERE Is your credit union getting the most out of its member relationships? Keeping members engaged is the most surefire way of cultivating…...