What are credit unions known for? This is a great question to ask yourself and others whether you are a credit union leader, an employee,...…
Posts published in “Branch Sales”
Members Really Don’t Care About the Features
by Nick Brown on December 18, 2019If you have ever received sales training you are probably very familiar with the saying, “Features Tell – Benefits Sell”. In fact, it’s likely the...…
3 Sales Coaching Scenarios You’ve Likely Seen and Must Change
by Nick Brown on October 19, 2019Over the last few years, I have had the great pleasure of working with many amazing credit unions. More importantly, I have been able to...…
Avoiding the Sales Objection’s Abyss
by Nick Brown on August 2, 2019Do you remember the movie, The Abyss? This James Cameron thriller takes place in one of the deepest parts of the ocean, on the edge...…
You Need All 3 to Transform Your Sales Results
by Nick Brown on June 7, 2019It was 2002 and I was approaching the second anniversary for my very first credit union position. I had recently been promoted to...…
Why Branches are on the Front Lines of Providing a Best-in-Class Experience
by Tim O'Hara on June 5, 2019Credit unions and banks can form the economic backbone of an entire city, state or region – and yet, in our digital age, this vast...…