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Call Centers Continue to Play a Key Role in Credit Union Success

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By Mark Chatfield

Screen Shot 2013-09-19 at 11.58.25 AMCall centers currently play an important role in credit union operations and will continue to do so in the future. In a world where direct human contact seems to continue losing ground to email, voice mail and texting, the sound of a real human voice can be a significant business asset whenever a member calls for help or wants to conduct a transaction such as buying a car.

Talking about cars, an interesting consumer study by Maritz Research titled “New Vehicle Customer Study” reveals that, contrary to the growing belief that social media will soon replace traditional automotive dealerships, the dealership’s salesperson is still the most influential source of information for car buyers when it comes to selecting and purchasing a car.

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