By Holly Herman
It’s likely that you, your credit union or both have a page on Facebook, are tapped into LinkedIn, active on Google+ or are involved in any number of other social media networks. Many people believe the myth that they are building networks and expanding their reach. But are they? Review these thoughts to make sure that social media is meeting your expectations.
Thought 1: Know why you use the site. Think about what you want to accomplish or why you use each social media site. Write down the reasons for using each of the social network sites you’re part of. Perhaps you use Facebook to keep up with friends and family, monitoring their status and posting regular updates for them to see. Maybe LinkedIn keeps track of your business contacts, lists of your industry peers, professionals you want to keep in touch with, and the names and contact information of people you’ve met at networking events. Knowing why you joined each site will help you use them effectively.