BY TIM O’HARA
For most of my working life, I’ve been a traveling salesman, going out to meet with our advertisers to tell them why (fill in the blank: CU Business, and before that the CU Journal, and back in 1989 when we launched it, Credit Union Times) was the best bet for their marketing programs. Audience, information, timeliness, together made each publication a power in the industry, at least while I was involved (humor).
But, since I took over the editorship duties on top of publisher/owner of CUB, I made a conscious decision to stay put and concentrate on the editorial product and delivery of the “best business information source for credit unions.” And, am I glad I made that decision!
Working together with our small team of editors and designers, we’ve continued a steady stream of great monthly magazines. The editorial product is written by some of the best expert consultants who know every facet of running a successful credit union operation.
I am especially fortunate to have an associate publisher who works remotely from the other side of the world, in New Delhi, India, to improve on our product delivery. Ashok Kumar is a very bright young man who can solve just about any technical glitch to turn our monthly pdf issues, into easy reading digital editions.
Ashok introduced me to Skype, a free service that allows us to text message at any moment. We often talk over challenges and find solutions through Skype, and it’s as if Ashok was in the room with me! It is Ashok who creates our weekly eNewsletters and also designs and populates our popular website (which now contains 64 monthly back issues!)