April ’12 POV


When we began to plan for the launch of Credit Union BUSINESS magazine in 2005, we calculated that good business information from any industry would be welcome in CUB as long as it pertains to the business success of credit unions. And, that’s a good thing.

Last week, I received an e-mail from Alison Beckwith, a media relations executive with OFM Inc., a furniture manufacturer based in Holly Springs, N.C. Alison had news of “OFM University,” an in-house effort to help cross train its employees in order to make the team more productive.

The program has just begun with four courses: OFM Product Knowledge, OFM Product Sourcing, Retirement Planning and Photography. “This program offers staff cross-training opportunities, a new employee initiative where your job is everybody’s business,” according the accompanying press release.

The program is accredited as both boosting employee morale and the company’s bottom line. Sounds like a good idea for credit unions, too.

This morning, I received an email from Ken Gonyer, top marketing executive with Park View FCU in Harrisonburg, Va. Ken is a frequent contributor to Credit Union BUSINESS and his articles are always “spot on”.

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