BY RENÉ CLAYTON
Improving the member experience is always a top priority for credit unions, but as technology continues to evolve, so have member expectations. Members often choose to join credit unions over larger financial institutions because they desire a more personalized experience, which can now be achieved at scale through artificial intelligence (AI).
Nearly three-fourths of business leaders (72 percent) believe AI will be fundamentally important in the future. Credit unions already have vast amounts of data available to fuel AI, giving them the ability to provide more meaningful interactions and relevant solutions at a moment’s notice. But what does the future of AI hold, and what does it mean for credit unions?
Modernizing credit union’s digital offerings
AI tools bring significant advantages to older legacy and traditional banking. Benefits include allowing machines to perform tasks that are repetitive or boring for humans, modernizing a credit union’s digital offerings in the process. Creating an interconnected member experience through AI and automation can also drastically change the way members transact in order to create more personalized experiences.
Enabling AI capabilities and benefits include:
- Expanded self-service options with sentiment analysis
- Efficiency and productivity gains
- Heightened enforcement of compliance and regulation standards
- Multi-modal approaches such as voice, gesture and bi-directional texting
Additionally, AI can be extremely effective for predicting, detecting and protecting members from cyber security threats in the ever-changing digital landscape.