By Brian Porter
Today’s financial institutions face constant changes and challenges as they rush to keep up with the evolving marketplace. These changes, brought on by both the industry and consumers, are forcing institutions to adopt creative solutions to solve problems and take advantage of new opportunities. Not surprisingly, technology is the major driver here.
Consumers have more access to technology today than ever before, and they want to use it to their advantage.
All-day, every-day account access is a must. That means providing more readily available banking options like online and mobile platforms to match consumers’ different lifestyles. Millennials—the most prevalent adopters of new technologies—are likely to account for 40 percent of total transactions within five years. Even Boomers are adapting to technology and demanding more flexibility.
AmeriCU Credit Union, a not-for-profit financial cooperative located in central New York with 18 financial centers and 180 ATM locations, continuously tracks banking challenges and opportunities, and has a history of adapting to the marketplace early. To keep members engaged and better deliver on anytime convenience, the credit union elected to overhaul its existing branch model.
“We knew the marketplace was changing, and we needed to change for our members,” said Joe Anderson, AmeriCU’s COO.
AmeriCU partnered with Diebold to enhance members’ convenience by transforming their in-branch experiences. The approach follows Diebold’s strategy for creating a more effective multichannel environment by driving efficiency, mitigating risk, enhancing the consumer experience, and improving sales effectiveness.